Marketing platforms and Segments (2.2.25 & 26)

Which marketing method has the higher success rate of brining in new customers between mail and email?

• mail
• email
• social media
• television

Which marketing method is commonly seen on the side of a freeway?

• Billboards
• Radio ads
• TV commercials
• Flyers

Which marketing method uses specific technical elements to be among the top search results?

• Email marketing
• SEO
• SEM
• PPC

Which are digital marketing methods?

• Television advertising
• Print advertising
• SEO, social media marketing, email marketing,

  and PPC advertising

• Radio advertising

Which are traditional marketing methods?

• Print advertisements, television commercials, radio ads, direct mail, and telemarketing.
• Email marketing, search engine optimization, and event marketing.
• Social media marketing, influencer marketing, and content marketing.
• Billboards, flyers, and brochures.

What is a benefit of newspaper advertising?

• Interactive and engaging content.
• Wide reach and targeting specific areas or demographics
• Low cost and affordability.
• Immediate and timely delivery of information.

What is a benefit of television advertising?

• Increased reach and brand awareness
• Improved customer loyalty.
• Higher conversion rates.
• Decreased production costs.

What is a benefit of email advertising?

• Increased reach and cost-effectiveness
• Enhanced brand visibility.
• Higher conversion rates.
• Improved customer engagement.

What is a benefit of social media advertising?

• Increased reach, targeted audience, inexpensive

• Higher conversion rates
• Decreased brand visibility
• Limited audience reach

What is a negative thing about newspaper advertising?

• High cost.
• Limited space.
• Less engaging.
• Limited reach, and younger people don't read it.