Chapter 1 Floral Careers and Industry

A florist that works with a single targeted audience is a(n) florist.

• bucket shop

• full-service shop

• event

• specialty shop

A florist that sells only cut flowers, loose stems, or bouquets is a(n)

• bucket shop

• full-service shop

• event

• specialty shop

A florist that deals with every aspect of the retail floral production is a(n)

• bucket shop

• full-service shop

• event

• specialty shop

A florist that focuses on one aspect of the floral industry is a(n)

• bucket shop

• full-service shop

• event

• specialty shop

A salesperson in a retail flower shop should

• not need to know anything about flowers

• be friendly and knowledgeable

• dislike talking on the phone

• be unavailable to work on holidays and weekends

As the owner and/or manager of a full service flower shop, you need to

• work with customers

• take care of ordering and paperwork

• oversee employees

• All of the above.

Wholesale florists sell

• cut flowers and foliage

• green plants

• hard goods (supplies)

• All of the above.

Wholesale florists are the link to the

• customer

• grower

• delivery driver

• wedding coordinator

Floral designers

• create arrangements to fill the display cooler and incoming orders

• do not need to know about basic design patterns

• do not need to be creative

• create arrangements with only dried flowers

Commercial growers sell plants and flowers to

• the general public

• farmers

• retail florists

• wholesale florists