Marketing Principles 1 Midterm

Which answer below is one of the 4 P's of Marketing

• Placement
• Process
• Plan
• Pay

The process of creating, promoting, and presenting a product to the consumers.

• Marketing
• Information Technology
• Operations
• Human Resources

What is the foundation all businesses are based from?

• Needs and Wants

• Goods and Services

• Profit and Control

• Factors of Production

Which of the following is not one of the four P's of marketing

• product

• price

• place

• profit

• promotion

The person who purchases a product

• Customer
• Consumer

The person who uses a product

• customer
• consumer

A product that is necessary for survival

• Want
• Need

A product you would like to have but is not necessary for survival

• want
• need

A target market can be described as the 

• direction the market is headed
• group of customers the business seeks to attract
• way a business draws its customers
• sample of the market

To buy a product, customers in a market must first

• be willing to buy the product
• locate the product in a store
• learn the product's features
• make sure the product is on sale