Marketing Mix and Marketing Functions Quiz

What is the product component of the marketing mix?

• Place

• Promotion

• Price

• Product

Which component of the marketing mix involves determining the value of the product or service?

• pricing

• promotion

• distribution

• product design

What does the 'place' component of the marketing mix refer to?

• Pricing strategies

• Distribution channels and methods

• Promotional activities

• Product features

Which component of the marketing mix involves communicating with customers to create awareness and generate sales?

• promotion

• distribution

• product

• pricing

"Single Parents" and "Students" are examples of

• Target Markets

• Life Stages

• Public

• Citizens

Which marketing function involves gathering information about customers and competitors?

• product development

• pricing strategy

• sales promotion

• market information management

Which marketing function involves creating and improving products or services?

• distribution management

• product service management

• pricing strategy

• market research

Which marketing function that involves exchanging goods/services for money?

• sales

• advertising

• product development

• selling

Which marketing function involves promoting products or services to attract customers?

• market research

• Promotion

• public relations

• sales

What is the purpose of the marketing mix?

• To effectively market products or services

• To analyze market trends and consumer behavior.

• To create brand awareness.

• To increase sales and revenue.