Marketing Mix and Marketing Functions Quiz

Marketing Mix and Marketing Functions Quiz

12th Grade

13 Qs

quiz-placeholder

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Marketing Mix and Marketing Functions Quiz

Marketing Mix and Marketing Functions Quiz

Assessment

Quiz

Business

12th Grade

Practice Problem

Medium

Created by

Tamarra James

Used 43+ times

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13 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the product component of the marketing mix?

Place

Promotion

Price

Product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which component of the marketing mix involves determining the value of the product or service?

pricing

promotion

distribution

product design

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the 'place' component of the marketing mix refer to?

Pricing strategies

Distribution channels and methods

Promotional activities

Product features

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which component of the marketing mix involves communicating with customers to create awareness and generate sales?

promotion

distribution

product

pricing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"Single Parents" and "Students" are examples of

Target Markets

Life Stages

Public

Citizens

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing function involves gathering information about customers and competitors?

product development

pricing strategy

sales promotion

market information management

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing function involves creating and improving products or services?

distribution management

product service management

pricing strategy

market research

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