10/6 Quiz

Qualities of an argument that make it truly persuasive, which are often found in advertisements, commercials, politics, etc.

• Bandwagon

• Literary Devices

• Rhetorical Appeals

• Ethics

If you want to persuade your target audience to trust you based on your credibility, you would need to use:

If you wanted to persuade your target audience to feel emotional about your topic, which appeal would you need to use?

This advertisement is using the clinical study of their toothpaste to persuade their audience to buy their product. The rhetorical appeal used here is:

What type of propaganda is being used here?

• Glittering Generalities

• Bandwagon

• Testimonial

• Name Calling

What type of propaganda does this image use?

• Testimonial

• Glittering Generalities

• Plain Folks

• Transfer

This Pizza Hut advertisement uses a propaganda technique, as they use a mislead and unproven statistic to persuade their audience. Which technique is being used?

• Name Calling

• Card Stacking

• Transfer

• Testimonial

This Burger King ad pokes fun at the size of McDonald's Big Mac box compared to BK's Whopper burger. This ad is using which type of propaganda?

• Bandwagon

• Card Stacking

• Plain Folks

• Name Calling

What rhetorical appeal or propaganda type is NOT being used in this Wal-Mart ad?

• Name Calling

• Glittering Generalites

• Plain Folks

• Pathos

"No wonder one is sold every 1.7 seconds!"

This Maybelline ad uses which type of propaganda?

• Transfer

• Bandwagon

• Testimonial

• Logical Appeal