Marketing 2.04 Quiz

Which of the following individuals is a product manager?

• Joseph is an accountant who helps determine marketing budgets.

• Alyssa is in charge of her company's line of waterproof rain boots.

• Marty is an advertising executive who helps design product ad campaigns.

• Patricia is a public relations expert who helps craft marketing strategies.

When products and services are managed ethically, customers

• are at risk of harm and dissatisfied with their purchases.

• remain completely unaware of the company and its products.

• are generally free from harm and satisfied with their purchases.

• become more likely to file lawsuits against the company.

Helping to sell products, protecting and safeguarding products, creating a good impression of products, and communicating product benefits are all reasons why companies

• create advertising campaigns.

• engage in public relations efforts.

• hold focus groups with consumers.

• package and label their products.

Graphics and design, safety, size, and environmental impact are all ethical considerations associated with product

• advertising.

• marketing.

• packaging.

• labeling.

Providing instructions to customers for proper use and/or care of a product is a primary purpose of a product's

• package.

• price tag.

• packaging.

• labeling.

Phrases on packaging such as “light,” “lean,” “all-natural,” and “organic” are all examples of

• unverified claims.

• advertising methods.

• marketing gimmicks.

• descriptive words.

Which of the following is an example of an issue related to environmental impact in product management:

• Airing product ads in foreign countries

• Purchasing shipping materials from overseas

• Using biodegradable packaging materials

• Selling products in all-organic grocery stores

The Fair Packaging and Labeling Act of 1966 required that all product labels

• offer adequate information concerning the package's contents.

• state whether the item was made with genetically modified ingredients.

• disclose where each ingredient or component of the product was sourced.

• are made from completely recyclable or biodegradable materials.

Which of the following warnings is considered necessary on product labels:

• Made with fresh fruit

• Contains tree nuts

• Not vegan friendly

• High in natural sugars

A product manager at TrueLife Iced Tea is debating whether to claim on the product's bottle that consumers prefer the taste of TrueLife to Natural Day Iced Tea. The company did a simple poll of people from one grocery store to determine its findings. This is an example of an ethical dilemma in product management related to

• product comparisons.

• environmental impact.

• hazard warnings.

• descriptive words.