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DMM 2023 Intro Class

Authored by Nicolas Martinez

Business

University

Used 2+ times

DMM 2023 Intro Class
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11 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When users visit your website or Social Media, which of the following they can do?

Visit, Click, Scroll and share

Visit, leave, share and recode

Buy, post, touch and click

Follow, disconnect, click and share

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does SMART stand for in the context of setting marketing objectives?

Specific, measurable, accurate, relevant, time-bound

Strategic, meaningful, achievable, realistic, time-bound

Specific, measurable, actionable, relevant, time-bound

Strategic, measurable, actionable, relevant, tangible

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which metric do you think measures the % of website visitors who buy or follow?

Click-through-rate

Impressions

Conversions

Bounce rate

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does "total website visitors" metric mean?

Total number of visitors your website gets during a month

Total number of visitors that searched your website on Google

Total number of visitors subscribing to your website

Total number of visitors your website gets during a certain period

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the case you want to check whether the latest changes in your website have had results in the engagement of your target audience, which metric would you look at?

Average session duration

ROI

CTR

Bounce Rate

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one of the following statement is an objective?

Improve engagement of our target audience

Increase conversions of our website

Get an in crease in CTR of 8% the next month

Reduce the cost of lead acquisition

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What could be the most common goal of a business?

Producing a high amount of products

Helping people

Making revenue and profit

Reducing waste

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