DMM 2023 Intro Class

When users visit your website or Social Media, which of the following they can do?

• Visit, Click, Scroll and share

• Visit, leave, share and recode

• Buy, post, touch and click

• Follow, disconnect, click and share

What does SMART stand for in the context of setting marketing objectives?

• Specific, measurable, accurate, relevant, time-bound

• Strategic, meaningful, achievable, realistic, time-bound

• Specific, measurable, actionable, relevant, time-bound

• Strategic, measurable, actionable, relevant, tangible

Which metric do you think measures the % of website visitors who buy or follow?

• Click-through-rate

• Impressions

• Conversions

• Bounce rate

What does "total website visitors" metric mean?

• Total number of visitors your website gets during a month

• Total number of visitors that searched your website on Google

• Total number of visitors subscribing to your website

• Total number of visitors your website gets during a certain period

In the case you want to check whether the latest changes in your website have had results in the engagement of your target audience, which metric would you look at?

• Average session duration

• ROI

• CTR

• Bounce Rate

Which one of the following statement is an objective?

• Improve engagement of our target audience

• Increase conversions of our website

• Get an in crease in CTR of 8% the next month

• Reduce the cost of lead acquisition

What could be the most common goal of a business?

• Producing a high amount of products

• Helping people

• Making revenue and profit

• Reducing waste

What do you need digital marketing metrics for?

• Setting up the goals of the company

• Decreasing production costs

• Measuring the effectiveness of your goals

• Measuring the implementation of marketing effort

Which one of the following is a tactic to improve your SEO?

• Making more pages in your website

• Adding metadata to your pages

• Adding more picture to your pages

• Getting more people to subscribe to your website

Where teacher Katri Juppi studied?

• Jyväscity

• Jyväsranta

• Lappeenranta

• Jyväskylä