Sports Sponsorships and Brand Selection
Authored by Wayland Henderson
Business
12th Grade
Used 15+ times
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8 questions
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1.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Why do brands invest in sports sponsorships?
To gain notoriety
To tap into new target audiences
To strengthen their brand image
To increase sales volume
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the reasons why brands choose athletes with a solid brand behind them for sponsorship deals?
To gain notoriety
To tap into new target audiences
To strengthen their brand image
To increase sales volume
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which platform is important for athletes to have a consistent online presence on if their target audience is on Instagram?
YouTube
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the main goals of brands when they start looking into sponsorship marketing?
To gain notoriety
To tap into new target audiences
To strengthen their brand image
To increase sales volume
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which brand was able to build a strong and well-trained image to the public through their iconic sponsorships?
Under Armour
Pepsi
Nike
Adidas
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
What is one of the reasons why companies work with athletes as part of sponsorship opportunities?
To gain notoriety
To tap into new target audiences
To strengthen their brand image
To increase sales volume
7.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
What is one of the qualities that brands look for in an athlete when considering sponsorship?
Shared values with the brand
High social media following
Consistent online presence
All of the above
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