Sports Sponsorships and Brand Selection

Why do brands invest in sports sponsorships?

• To gain notoriety

• To tap into new target audiences

• To strengthen their brand image

• To increase sales volume

What is one of the reasons why brands choose athletes with a solid brand behind them for sponsorship deals?

• To gain notoriety

• To tap into new target audiences

• To strengthen their brand image

• To increase sales volume

Which platform is important for athletes to have a consistent online presence on if their target audience is on Instagram?

• Facebook

• Twitter

• Instagram

• YouTube

What is one of the main goals of brands when they start looking into sponsorship marketing?

• To gain notoriety

• To tap into new target audiences

• To strengthen their brand image

• To increase sales volume

Which brand was able to build a strong and well-trained image to the public through their iconic sponsorships?

• Under Armour

• Pepsi

• Nike

• Adidas

What is one of the reasons why companies work with athletes as part of sponsorship opportunities?

• To gain notoriety

• To tap into new target audiences

• To strengthen their brand image

• To increase sales volume

What is one of the qualities that brands look for in an athlete when considering sponsorship?

• Shared values with the brand

• High social media following

• Consistent online presence

• All of the above

Why do brands choose athletes that have a solid brand behind them for sponsorship deals?

• To gain notoriety

• To tap into new target audiences

• To strengthen their brand image

• To increase sales volume