Brands (Ted Talks)

Brands (Ted Talks)

University

7 Qs

quiz-placeholder

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Brands (Ted Talks)

Brands (Ted Talks)

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Martin Rendon Ingles

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7 questions

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1.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What is a brand?

A physical product or service

A set of legal documents

A unique combination of a name, logo, design, and reputation

A type of advertising strategy

2.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What is a logo?

A type of brand stretching

A symbol or design used to identify a brand or organization

A type of brand image

A financial document

3.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What is brand image?

The price of a product or service

The way customers perceive a brand

The legal protection of a brand name

The advertising budget of a brand

4.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Brand loyalty refers to:

The number of products a brand sells

The emotional attachment and repeat purchase behavior of customers towards a brand

The number of competitors a brand has

The number of employees in a company

5.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following is a key factor in establishing brand loyalty?

Frequent changes in product quality

Consistent product quality and positive customer experiences

High prices

Frequent rebranding

6.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What is brand stretching?

A brand's attempt to expand its product or service offerings to unrelated industries

A brand's attempt to shrink its product or service offerings

A brand's marketing strategy to lower prices

A brand's attempt to merge with other brands

7.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Brand awareness is best described as:

The total number of products sold by a brand

The level of recognition and familiarity consumers have with a brand

The profit a brand makes

The number of employees working for a brand

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