Brands (Ted Talks)
Quiz
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Business
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University
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Practice Problem
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Medium
Martin Rendon Ingles
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7 questions
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1.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What is a brand?
A physical product or service
A set of legal documents
A unique combination of a name, logo, design, and reputation
A type of advertising strategy
2.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What is a logo?
A type of brand stretching
A symbol or design used to identify a brand or organization
A type of brand image
A financial document
3.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What is brand image?
The price of a product or service
The way customers perceive a brand
The legal protection of a brand name
The advertising budget of a brand
4.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Brand loyalty refers to:
The number of products a brand sells
The emotional attachment and repeat purchase behavior of customers towards a brand
The number of competitors a brand has
The number of employees in a company
5.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which of the following is a key factor in establishing brand loyalty?
Frequent changes in product quality
Consistent product quality and positive customer experiences
High prices
Frequent rebranding
6.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What is brand stretching?
A brand's attempt to expand its product or service offerings to unrelated industries
A brand's attempt to shrink its product or service offerings
A brand's marketing strategy to lower prices
A brand's attempt to merge with other brands
7.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Brand awareness is best described as:
The total number of products sold by a brand
The level of recognition and familiarity consumers have with a brand
The profit a brand makes
The number of employees working for a brand
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