INTEGRATED MARKETING PLAN

What approach do marketers use to devise a marketing strategy?

• A good marketing mix

• A robust product

• The 4P's of marketing

The 4P's of marketing consist of .......

If you are a marketer of Starbucks, what is your product strategy to market your product/s? You can use the image here as your guide.

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As a marketer of Starbucks, what pricing strategy would you use? Elaborate the method and reason you choose this strategy.

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How would you propose to promote Starbucks? Justify your answer.

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In terms of place, what would be your strategy for Starbucks? Please provide reason/s.

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Lastly......

In your opinion, from the perspective of marketing, what makes Starbucks successful?

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