INTEGRATED MARKETING PLAN

What approach do marketers use to devise a marketing strategy?

• A good marketing mix

• A robust product

• The 4P's of marketing

The 4P's of marketing consist of .......

If you are a marketer of Starbucks, what is your product strategy to market your product/s? You can use the image here as your guide.

As a marketer of Starbucks, what pricing strategy would you use? Elaborate the method and reason you choose this strategy.

How would you propose to promote Starbucks? Justify your answer.

In terms of place, what would be your strategy for Starbucks? Please provide reason/s.

Lastly......

In your opinion, from the perspective of marketing, what makes Starbucks successful?