PLACEMENT CONCEPT QUIZ

Which distribution channel is when intermediaries such as wholesalers, retailers, distributors or brokers deliver the products rather than the company itself?

• Direct Channels

• Directed Channels

• Indirect Channels

• Hybrid Channels

This is a function of a wholesaler in which they deliver goods in smaller quantities that can be easily handled by the customer.

• Bulk Breaking

• Buying and Assortment

• Transportation

• Selling and Promoting

Which among these brands are most likely to use Exclusion Distribution?

• Mercedes-Benz

• Modess

• Adidas

• Crayola

What are the three service levels under "amount of service"?

• Self-service retailers, limited-service retailers, and full-service retailers

• Corporate chain store, voluntary chain group, retailer

• Facilitating Distribution, Adding Value to Products, Bridging the Gap between Manufacturers

• None of the above

These are certificates that give buyers a saving when they purchase specified products.

• Cash refunds or rebates

• Sweepstakes

• Price packs

• Coupons

This refers to all the activities involved in selling goods or services directly to final consumers for their personal or non-business use.

• Marketing Channels

• Retailing

• Wholesaling

• Service retailing

Form of marketing in which two or more companies promote one another or joint marketing activities with the common goal to benefit one another.

• Loyalty Programs

• Cross-Promotions

• Public Relations

• Online Promotions

Which of these elements DO NOT belong on what wholesalers need to assess in the marketing mix decisions?

• Price

• Products and Service Assortments

• Profit

• Promotion

This refers to a business whose sales come primarily from retailing.

• Shopper

• Convenience Store

• Retailer

• Discount Retailer

BONUS QUESTION: Kung ang pusa kumakain ng tinik at ang aso naman ay sa buto. And tanong, anong sagot?

• Totropahin

• D'Ust

• Calamansi

• Dahon