L3 Air New Zealand's Innovations Quiz

What is the disruptive innovation introduced by Air New Zealand?

• Improved customer service

• In-flight entertainment system

• Skycouch seating arrangement

• Creative safety videos

What are the key features of Air New Zealand's Skycouch innovation?

• Flexibility, affordability, and catering to families

• Improved legroom, premium seating, and luxury amenities

• Advanced technology, personalized service, and gourmet meals

• Fast boarding, on-time performance, and frequent flyer rewards

How did the Skycouch innovation disrupt the airline industry?

• By offering improved customer service

• By introducing a new in-flight entertainment system

• By providing affordable premium seating options

• By addressing the need for passenger comfort on long flights

What impact did the Skycouch innovation have on Air New Zealand's competitive position?

• It made Air New Zealand the most affordable airline

• It positioned Air New Zealand as a leader in passenger comfort

• It increased Air New Zealand's market share in Asia

• It improved Air New Zealand's on-time performance

How did Air New Zealand's Skycouch innovation influence other airlines?

• It inspired them to improve their customer service

• It encouraged them to introduce new in-flight entertainment systems

• It motivated them to offer more affordable premium seating options

• It prompted them to explore similar passenger comfort-focused innovations

What is one advantage of Air New Zealand protecting their intellectual property?

• Ensuring brand consistency

• Reducing operational costs

• Expanding into new markets

• Increasing shareholder value

What is one disadvantage of Air New Zealand protecting their intellectual property?

• Losing control over their innovations

• Facing legal challenges

• Damaging their brand reputation

• Incurring high registration fees

What does trademark squatting refer to?

• Registering a valuable trademark in another region to profit from it later

• Using trademarks without permission

• Copying trademarks from other companies

• Selling trademarks to the highest bidder

How did Air New Zealand's visible artifacts and behaviors reflect its commitment to fostering innovation?

• By showcasing creative safety videos

• By incorporating Māori culture in branding

• By establishing an Innovation Hub

• All of the above

How do Air New Zealand's espoused values contribute to the creation of an innovative culture?

• By emphasizing customer-centricity

• By promoting a 'Can Do' attitude

• By encouraging cross-functional collaboration

• All of the above