INTERNATIONAL MARKETING ENVIRONMENT

Micro environmental are __________ environment

People who buy the product or services for their own consumption are known as __________ market

_______________ will sell the product at the profitable price.

Porter Five forces are used to analyses the growth of _________

This force analyzes how much power and control a company’s supplier (also known as the market of inputs) has over the potential to raise its prices or to reduce the quality of purchased goods or services.

• Bargaining power of buyer

• Bargaining power of seller

• Bargaining power of supplier

• bargaining power of intermediaries

When the bargaining power of suppliers will be high?

• Large number of suppliers available

• Low switching cost

• product can not be differentiated

• have the unique resources

Energy drink like Redbull is usually not considered a competitor of coffee brands such as Nespresso or Starbucks. However, since both coffee and energy drink fulfill a similar need (i.e. staying awake/getting energy), customers might be willing to switch from one to another if they feel that prices increase too .

• Threat of substitute products

• Threat of new entrants

• Competitive rivalry

• Bargaining power of supplier

TNB berhad are monopoly player in the industry due to HIGH barriers for competitor to enter the market. It refer to ​ (a)  

• Threat of substitute products

• Threat of new entrants

• Competitive rivalry

• Bargaining power of supplier

McDonalds customized their product based on the countries and local preferences. It due to local ...​ (a)   ​... are different between the countries.

• culture

• political

• economic

• natural resources

The bargaining power of customers in an industry will be greater when _______ switching cost