Module 10A Quiz

What is the purpose of an elevator pitch?

• The purpose of an elevator pitch is to entertain and engage the audience.

• The purpose of an elevator pitch is to quickly and effectively communicate your value proposition.

• The purpose of an elevator pitch is to sell products and services.

• The purpose of an elevator pitch is to provide a detailed explanation of your background and experience.

What are the key elements of a compelling elevator pitch?

• clear and concise message, strong hook, problem description, unique value proposition, call to action

• rambling and incoherent message, weak hook, irrelevant problem description, no unique value proposition, no call to action

• vague and confusing message, no hook, no problem description, no unique value proposition, no call to action

• long and detailed message, weak hook, solution description, generic value proposition, no call to action

How should you structure your elevator pitch?

• Start with a boring introduction, state the problem you don't solve, explain your generic solution, ignore the benefits, and end with no call to action.

• Start with a confusing introduction, state a different problem, explain an unrelated solution, mention irrelevant benefits, and end with a vague call to action.

• Start with a long introduction, state multiple problems you solve, explain a complicated solution, downplay the benefits, and end with a weak call to action.

• Start with a compelling introduction, state the problem you solve, explain your unique solution, highlight the benefits, and end with a call to action.

What is a unique selling proposition (USP)?

• A unique selling proposition (USP) is a factor that differentiates a product or service from its competitors and makes it stand out in the market.

• A unique selling proposition (USP) is a marketing strategy used to attract customers.

• A unique selling proposition (USP) is a pricing strategy used to undercut competitors.

• A unique selling proposition (USP) is a term used to describe a product's features and benefits.

Why is it important to highlight the unique selling proposition in an elevator pitch?

• To copy the unique selling proposition of competitors and blend in with the market.

• To hide the unique selling proposition and create mystery around the product or service.

• To differentiate the product or service from competitors and communicate its value.

• To confuse potential customers and make the pitch more interesting.

How can you deliver an elevator pitch confidently?

• Memorize a script, use filler words, avoid eye contact, speak softly, deliver the same pitch to everyone

• Practice, prepare, focus, speak clearly, maintain eye contact, tailor to the audience.

• Wing it, don't prepare, get distracted, mumble, avoid looking at the audience

• Speak quickly, don't practice, be disorganized, use technical jargon, ignore the audience's needs

What are some common objections or questions you may face while delivering an elevator pitch?

• What is the price of your product or service?

• How long have you been in business?

• Can you provide some customer testimonials?

• Some common objections or questions you may face while delivering an elevator pitch include: What problem does your product or service solve?

How should you handle objections during an elevator pitch?

• Keep the answer concise.

• Get defensive and argue with the person.

• Ignore the objections and continue with the pitch.

• Provide a lengthy explanation.

What are some effective strategies to answer questions during an elevator pitch?

• Avoiding eye contact

• Rambling and going off-topic

• Some effective strategies to answer questions during an elevator pitch include: listening carefully, gathering thoughts, being concise, using clear language, providing examples, being confident, practicing beforehand, asking for clarification, staying focused, and ending with a strong closing statement.

• Interrupting the questioner

Why is it important to practice and refine your elevator pitch?

• To make a weak first impression

• To effectively communicate your value proposition and make a strong first impression.

• To confuse people with your value proposition

• To waste time and energy