L7 SW Advertising Quiz

L7 SW Advertising Quiz

8th Grade

25 Qs

quiz-placeholder

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L7 SW Advertising Quiz

L7 SW Advertising Quiz

Assessment

Passage

Other

8th Grade

Hard

Created by

Calvin Chau

Used 1+ times

FREE Resource

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a target audience in advertising?

A target audience in advertising refers to a specific group of people who are the intended recipients of a particular advertisement or marketing campaign.

A target audience in advertising refers to a general group of people who may or may not be interested in the advertisement.

A target audience in advertising refers to the people who are not interested in the product or service being advertised.

A target audience in advertising refers to the people who have already purchased the product or service being advertised.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Name one advertising technique that uses emotional appeal.

celebrity endorsements

storytelling

product demonstrations

rational appeal

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is consumer behavior in the context of advertising?

The study of how individuals, groups, or organizations make decisions to purchase, use, or dispose of products or services in order to satisfy others' needs and wants.

The study of how individuals, groups, or organizations make decisions to purchase products or services without considering their needs and wants.

The study of how individuals, groups, or organizations make decisions to purchase, use, or dispose of products or services in order to satisfy their needs and wants, but without considering the price or quality of the products or services.

The study of how individuals, groups, or organizations make decisions to purchase, use, or dispose of products or services in order to satisfy their needs and wants.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is market research in advertising?

The process of gathering and analyzing data about consumers, competitors, and market trends to inform advertising strategies and campaigns.

The process of designing logos and brand identities

The process of selling products in the market

The process of creating advertisements for the market

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the demographic factors considered when identifying a target audience?

age, gender, income level, education level, occupation, marital status, and geographic location

age, gender, income level, education level, occupation, marital status, and geographic location

age, gender, income level, education level, and geographic location

age, gender, occupation, marital status, and geographic location

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Name one advertising technique that uses celebrity endorsements.

direct mail advertising

social media marketing

product placement

billboard advertising

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does consumer behavior influence advertising strategies?

Consumer behavior provides insights for creating effective and targeted advertising campaigns.

Consumer behavior is only relevant for product development, not advertising strategies.

Consumer behavior has no impact on advertising strategies.

Advertising strategies are solely based on market research, not consumer behavior.

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