What is a target audience in advertising?

L7 SW Advertising Quiz

Passage
•
Other
•
8th Grade
•
Hard
Calvin Chau
Used 1+ times
FREE Resource
25 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A target audience in advertising refers to a specific group of people who are the intended recipients of a particular advertisement or marketing campaign.
A target audience in advertising refers to a general group of people who may or may not be interested in the advertisement.
A target audience in advertising refers to the people who are not interested in the product or service being advertised.
A target audience in advertising refers to the people who have already purchased the product or service being advertised.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Name one advertising technique that uses emotional appeal.
celebrity endorsements
storytelling
product demonstrations
rational appeal
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is consumer behavior in the context of advertising?
The study of how individuals, groups, or organizations make decisions to purchase, use, or dispose of products or services in order to satisfy others' needs and wants.
The study of how individuals, groups, or organizations make decisions to purchase products or services without considering their needs and wants.
The study of how individuals, groups, or organizations make decisions to purchase, use, or dispose of products or services in order to satisfy their needs and wants, but without considering the price or quality of the products or services.
The study of how individuals, groups, or organizations make decisions to purchase, use, or dispose of products or services in order to satisfy their needs and wants.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is market research in advertising?
The process of gathering and analyzing data about consumers, competitors, and market trends to inform advertising strategies and campaigns.
The process of designing logos and brand identities
The process of selling products in the market
The process of creating advertisements for the market
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the demographic factors considered when identifying a target audience?
age, gender, income level, education level, occupation, marital status, and geographic location
age, gender, income level, education level, occupation, marital status, and geographic location
age, gender, income level, education level, and geographic location
age, gender, occupation, marital status, and geographic location
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Name one advertising technique that uses celebrity endorsements.
direct mail advertising
social media marketing
product placement
billboard advertising
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does consumer behavior influence advertising strategies?
Consumer behavior provides insights for creating effective and targeted advertising campaigns.
Consumer behavior is only relevant for product development, not advertising strategies.
Consumer behavior has no impact on advertising strategies.
Advertising strategies are solely based on market research, not consumer behavior.
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