Strategy Reformulation Concepts

Ethan, Isla, and Evelyn are discussing the focus of marketing control for their business project. Which of these can be a focus of marketing control?

• Strategic/Operational

• OCD

• Dominance

• Data/Information

Abdul, Benjamin, and Priya are working on a project to improve their company's performance. They decide to use a Balanced Scorecard approach. What "balance" does a Balanced Scorecard provide?

• Profit & Loss

• Financial & Nonfinancial Performance Indicators

• Balanced Sheet

• Symptoms & Problems

Benjamin, Rohan, and Abdul are working on a project and they encounter a problem. Which approach can they use to identify the root cause of the problem?

• Discussing Symptoms vs Problems

• Using the 5 Why's Approach

• Comparing Effectiveness vs Efficiency

• Analyzing Data vs Information

Which of below choices represents information (versus just data)?

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• 

Match the following:

• Doing the right things

• Effectiveness

• Doing things right

• Efficiency

• Goal of information analysis

• Insight