IBS 4

Collecting data for its original intended purpose is known as

• Secondary data

• Primary data

• qualitative research

• quantitative research

Qualitative research is appropriate when it comes to describing a phenomenon

• False

• True

When research findings are subjective in nature, it constitutes?

• Quantitative research

• Qualitative research

• mix-method research

Data size is very important when conducting which type of research

• primary research

• secondary research

• quantitative research

• qualitative research

The use of secondary data is important when an organisation want to solve immediate problems

• True

• False

Observation can be used solely to make predictions about a phenomenon

• False

• True

Which of the following is an appropriate data collection method in quantitative research

• Focus group

• interviews

• Observation

• Survey

Market research might not be important when a company has a large market share

• False

• True

Dealing with numerical data is an element of

• Quantitative research

• Qualitative research

which of the data collection sources is expensive in nature

• Journals

• Interviews

• Books

• Government organisations