The 4Ps

The 4Ps

University

10 Qs

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The 4Ps

The 4Ps

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

alberta henyo

Used 11+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the "P" in the marketing mix stand for?

  • Profit

  • Place

  • Position

  • People

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which "P" in the marketing mix is concerned with defining a product's features, design, and quality?

  • Price

  • Promotion

  • Product

  • Positioning

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"Pricing" in the marketing mix refers to:

C) The process of determining the cost of production
A) The number of products available in the market
B) The distribution channels used to reach customers
D) The amount of money customers are willing to pay for a product or service

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes "Place" in the marketing mix?

Distribution channels and locations
Target audience and segmentation
Product pricing and promotion
Marketing research and analysis

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which "P" in the marketing mix involves advertising, sales promotions, and public relations to create awareness and interest in a product or service?

Place
Price
Promotion
Product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The primary goal of the "Promotion" element of the marketing mix is to:

Build customer loyalty
Increase sales and revenue
Improve product quality
Create awareness and generate interest

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the marketing mix, "Place" or distribution decisions involve:

Determining how and where a product will be made available to customers
Determining the target market for the product
Creating promotional materials for the product
Deciding on the price of the product

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