WFIT - Sales and Marketing

What is a Lead?

• A lead is a marketing campaign email

• A lead is a potential customer who has shown interest in a product or service.

• A lead is a converted opportunity

When a Lead is converted an Opportunity is always created

• True

• False

Answer explanation

In the Lead Conversion screen, you can choose to NOT create an Opportunity, so this is optional.

When can we use a Person Account?

• When dealing with business-to-business (B2B) sales only

• When using Salesforce for marketing campaigns only

• When we are dealing with an individual and not a company or organization (business-to-consumer: B2C)

When Person Accounts are enabled in the organization,

which field from the Lead should be empty to create a Person Account?

• Company

• Last Name

• Email

What is the daily limit of Leads that can be created through Web-to-Lead?

• 250 Leads

• 500 Leads

• 5,000 Leads

Lead Assignment Rules can assign the following as Lead Owner:

• Queues and Users

• Profiles and Roles

• Queues and Roles

Pizza Hawaiana

• Fantástica

• Una aberración

• No me gusta la pizza

• Me da igual

You can only have one active Lead Assignment Rule at one time

• True

• False

These are the different types of displaying a List View

• Table, Split View and Console

• Table, Kanban and Summary

• Table, Kanban, and Split View

If I want to automatically assign Leads based on their Country, which tool should I use?

• Lead Auto-Response Rules

• Lead Assignment Rules

• Web-to-Lead

• Lead Process