What is the primary focus of the article?

• The history of public relations in sports
• Marketing strategies for sports events
• Public relations tools and strategies in sports/event marketing
• The role of athletes in public relations

How can inconsistent messages harm the image of an organization, event, or individual?

• Inconsistent messages have no impact on image
• They create confusion and undermine credibility
• They help reinforce the organization's mission statement
• Inconsistent messages are necessary for diversity

What does two-way communication involve in the context of public relations?

• Sending out one-way messages to fans
• Seeking input, listening actively, and expressing empathy
• Ignoring feedback from fans
• Avoiding any interaction with fans

How can an organization demonstrate goodwill toward its publics?

• By promoting competition among fans
• By keeping its goals secret
• By consistently showing care and a desire to get along with them
• By only focusing on profits

What is proactivity in public relations?

• Waiting for things to happen before taking action
• Taking initiative to inform publics about newsworthy events and charitable acts
• Avoiding communication with fans
• Reacting to unfavorable situations without preparation

What is the purpose of a crisis-management team, as mentioned in the article?

• To create crises for publicity purposes
• To avoid addressing unfavorable situations
• To blame external factors for crises
• To manage and respond to unexpected and unwanted incidents

How can an organization maximize exposure through public relations and publicity activities?

• By combining these activities with other promotions and tie-in events
• By avoiding promotional events
• By relying solely on press releases
• By investing in expensive advertising campaigns

How can an organization measure the success of its public relations activities?

• By relying solely on press releases
• Through follow-up surveys, monitoring media exposure, and social media monitoring
• By ignoring feedback from fans
• By setting unrealistic goals

How do sport/event marketers use public relations (PR)?

• To criticize their fans
• To generate negative publicity
• To create and maintain a specific image about a person, event, or organization
• To control media messages

What is the significance of fan support in sports/event marketing?

• It has no impact on an organization's profitability
• It is essential for the success and profitability of a sport/event product
• It is only relevant for large-market teams
• It is mainly about attracting big-name athletes