STP POP QUIZE

what does STP stand for ?

• Segmentation, Targeting, Planning

• Sorting, Targeting, Positioning

• Segmentation, Targeting, Positioning

• Segmentation, Targetting, Positioning

Family Life Style is an example of what ?

• Demographic-age

• Geo-demographic

• geographic

• psychological

• behavioral

Key aspects of targeting

Positioning is about how a product is perceived by its target audience

• True

• False

Market segmentation is not the division of a mass market into distinct and identifiable groups or segments

• true

• fales

STP enables companies to identify the proper target market, PICK IT, and then persuade that audience to choose their product.

• yes it does

• Nah bruh

Purpose of market segmentation is to treat all customers as homogenous group

• true

• flase

In the MUCTC, does the "T" stand for Targeted

• no

• Yes

Positioning refers to the place you want your brand or product to have within a particular target market. 

• ye bro

• nah bro

Targeting involve selecting one specific market segment to focus on exclusively

• true

• false