Economics of Media and Information Quiz

What is the simple equation that explains the economics of media?

• Ratings = Revenues

• Ratings > Revenues

• Ratings < Revenues

• Ratings + Revenues

What are advertisers more likely to invest in?

• Media programs with low consumer volume

• Media programs with high consumer volume

• Media programs with no target market

• Media programs with expensive air-time

What does the term 'ratings' refer to?

• The number of people who watches, listens to or reads a particular content

• The income generated from the sale of goods or services

• The knowledge, skills and understanding gained from attending a school

• The significant alteration of social structure

What does the term 'revenues' refer to?

• The number of people who watches, listens to or reads a particular content

• The income generated from the sale of goods or services

• The knowledge, skills and understanding gained from attending a school

• The significant alteration of social structure

According to The Philippine Star, how much did the creative or copyright-based industries contribute to the Philippine economy in 2010?

• P661.23 billion

• P661.23 million

• P661.23 thousand

• P661.23 trillion

What is the definition of education according to Merriam-Webster's dictionary?

• The number of people who watches, listens to or reads a particular content

• The income generated from the sale of goods or services

• The knowledge, skills and understanding gained from attending a school

• The significant alteration of social structure

What is the trend in online education?

• Decreasing popularity

• No change in popularity

• Increasing popularity

• Irrelevant to education

What is one advantage of online education?

• Requires physical attendance in a classroom

• Limited access to education

• Convenience and flexibility

• Lack of interaction with teachers

How does media and information contribute to refining learning?

• By making the learning process more rigorous

• By allowing people to share their knowledge online

• By limiting access to educational resources

• By discouraging interaction among learners

What are the challenges brought about by media and information in education?

• Promoting laziness and requiring constant server upgrades

• Providing easy access to relevant content

• Enhancing credibility and authenticity of information

• Simplifying the process of knowledge acquisition