
ML #6 - Influence & Persuasion
Authored by Andrew Griffin
Other
12th Grade
Used 1+ times

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6 questions
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1.
MATCH QUESTION
1 min • 1 pt
Match the term to the correct description
Propaganda
The management of the relationship between the public and a brand.
Advertisement
Information distributed with the direct purpose of promoting a certain point of view.
Public Relations
A public notice promoting a product, event or service.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the 1920s Edward Bernays had this to say about people:
"The human being - male or female - is a ________ animal. Man is fearful or solitude...He is more sensitive to the voice of the ________ than to any other influence."
What is the word that fits the blank spaces. (Please note, that it is the same word that fits both blank spaces)
herd
wild
alpha
beta
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who was it the developed a pyramid that outlines the needs of people?
Abraham Maslow
Edward Bernays
Jean Piaget
Ivan Pavlov
4.
REORDER QUESTION
1 min • 1 pt
Reorder the items found in the hierarchy of needs from foundational (5) to top (1).
Destiny
Accomplishment
Love and Belonging
Safety
Food, water, shelter, sleep
5.
MATCH QUESTION
1 min • 1 pt
Match the following terms to the descriptions on what really persuades people.
Consensus
What's being said vibes with what we already believe, so we'll probably go along with it.
Consistency
We like the person, are friends with them, or trust them, so we are likely to listen.`
Authority
If it's popular, we are easily swayed to think it's good too.
Likeability
We think the person talking is an expert, so we're likely to believe them.
6.
MATCH QUESTION
1 min • 1 pt
Match the following terms to the descriptions on what really persuades people.
False Dilemma
This is the way it has always been done.
Red Herring
A product is pitted against one other product, but it gives the feeling its better than ALL other products.
Scarce
Something is a limited edition version of a product.
Traditional Wisdom
Focusing on something that has little to nothing to do with the topic of the advertisement.
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