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ML #6 - Influence & Persuasion

Authored by Andrew Griffin

Other

12th Grade

Used 1+ times

ML #6 - Influence & Persuasion
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6 questions

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1.

MATCH QUESTION

1 min • 1 pt

Match the term to the correct description

Public Relations

The management of the relationship between the public and a brand.

Propaganda

A public notice promoting a product, event or service.

Advertisement

Information distributed with the direct purpose of promoting a certain point of view.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the 1920s Edward Bernays had this to say about people:

"The human being - male or female - is a ________ animal. Man is fearful or solitude...He is more sensitive to the voice of the ________ than to any other influence."

What is the word that fits the blank spaces. (Please note, that it is the same word that fits both blank spaces)

herd

wild

alpha

beta

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who was it the developed a pyramid that outlines the needs of people?

Abraham Maslow

Edward Bernays

Jean Piaget

Ivan Pavlov

4.

REORDER QUESTION

1 min • 1 pt

Reorder the items found in the hierarchy of needs from foundational (5) to top (1).

Accomplishment

Food, water, shelter, sleep

Safety

Love and Belonging

Destiny

5.

MATCH QUESTION

1 min • 1 pt

Match the following terms to the descriptions on what really persuades people.

Authority

We like the person, are friends with them, or trust them, so we are likely to listen.`

Likeability

If it's popular, we are easily swayed to think it's good too.

Consistency

We think the person talking is an expert, so we're likely to believe them.

Consensus

What's being said vibes with what we already believe, so we'll probably go along with it.

6.

MATCH QUESTION

1 min • 1 pt

Match the following terms to the descriptions on what really persuades people.

Red Herring

Focusing on something that has little to nothing to do with the topic of the advertisement.

Scarce

Something is a limited edition version of a product.

Traditional Wisdom

This is the way it has always been done.

False Dilemma

A product is pitted against one other product, but it gives the feeling its better than ALL other products.

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