Recap MCO
Authored by Jérôme Gibert
Business
12th Grade
12 Questions
Used 7+ times
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Ensemble des entreprises qui proposent des produits et des services différents mais qui répondent aux même besoins ?
Concurrence directe
Concurrence indirecte
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Multitude d'offreur sur le marché ?
Marché de monopole
Marché d'oligopole
Marché concurrentiel
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Il utilise le produit mais ne l'achète pas ?
L'acheteur
Le consommateur
Le prescripteur
L'influenceur
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Je consomme des produits en accord avec mes valeurs, mes convictions.
Consommateur
Consommacteur
Consumériste
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Je suis un groupement de détaillant
Indépendant
Intégré
Franchise
Réseau organisé
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Je suis une succursale d'une enseigne ?
Indépendant
Intégré
Franchise
Réseau organisé
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Synergie entre tous les points de contact entre le client et l'unité marchande :
Multicanal
Cross-canal
Omnicanal
Monocanal
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