CM Chapter 28 Review Questions Chapter 28

A company's existing and projected sales data are part of the marketing mix.

• True

• False

A group usually between 8 to 12 people working under a moderator; to get marketing data

• sample

• focus group

• board meeting

Sears offers special rewards for customers who fill out a preferred member application

• data

• test marketing

• attitude research

• focus group

embedding ads in video games after what kind of research revealed less people were watching tv

• attitude

• opinion

• product

• media

Consumer panels must be composed of 1 demographic in order to provide reliable information.

• True

• False

Major source of data on future economic trends like inflation rates is the federal government.

• True

• False

If you were designing a product's packaging, what kind of research would you do?

• attitude

• product

• DO

• opinion

• media

In what area of marketing research does Arbitron specialize?

• media research

• attitude research

• market research

• test marketing

Dan studies the behaviors, characteristics, & buying habits of target markets.

Predicting future economic conditions in particular geographic areas is called economic

• demographics

• forecasting

• segmetation

• geographics