CM Chapter 30 Quiz

A manicure, a karate lesson, and a pencil are all products.

• True

• False

Test marketing in geographic areas is an absolutely necessary part of the product development.

• True

• False

Technical problems are detected at the idea stage of new product development.

• True

• False

At which part of a product's life cycle is promotion the most important?

• Decline

• Introduction

• DO

• Growth

• Maturity

During the growth stage, what best shows the success of a product?

• Sales level off

• competitors offer new products

• Sales and profits rise

• new production techniques

During this phase of the product life cycle, sales level off or slow down.

• Introduction

• Maturity

• Growth

• Decline

When a product's marketers are looking for new market segments? What life cycle stage is this?

• Introduction

• Maturity

• D

• Growth

• Decline

The addition of Cherry flavored Pepsi is an example of which branding strategy of Pepsi

• brand elemination

• mixed branding

• brand extension

• brand licensing

The different products a company makes or sells are known collectively as its

• product depth

• product width

• product line

• product mix

The first step in the product development process is

• generating ideas

• screening ideas

• D

• introducing the product

• development of proposal