
CM Chapter 30 Quiz
Quiz
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Business
•
University
•
Practice Problem
•
Hard
C. Wood
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A manicure, a karate lesson, and a pencil are all products.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Test marketing in geographic areas is an absolutely necessary part of the product development.
True
False
3.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Technical problems are detected at the idea stage of new product development.
True
False
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
At which part of a product's life cycle is promotion the most important?
Decline
Introduction
DO
Growth
Maturity
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
During the growth stage, what best shows the success of a product?
Sales level off
competitors offer new products
Sales and profits rise
new production techniques
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
During this phase of the product life cycle, sales level off or slow down.
Introduction
Maturity
Growth
Decline
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a product's marketers are looking for new market segments? What life cycle stage is this?
Introduction
Maturity
D
Growth
Decline
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