Benihana of Tokyo

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What is the origin of the name "Benihana"?

• Named after a famous Japanese chef
• Named after a small red flower
• Named after the owner's son
• Named after a Japanese mountain
• Named after a traditional Japanese dish

What percentage of sales did Benihana typically invest in advertising and public relations?

• 2-4%
• 5-7%
• 8-10%
• 15-20%
• 25-30%

What type of meat did Benihana use for its steaks during the 1970s?

• U.S.D.A. Prime Grade
• Wagyu beef
• Lamb
• Pork
• Chicken

Which international hotel chain did Benihana partner with to open restaurants in Las Vegas and Honolulu?

• Marriott
• Hilton
• InterContinental
• Sheraton
• Radisson

What was the restaurant business lesson Rocky Aoki learned from his experience producing Broadway shows?

• The importance of skilled chefs
• The impact of critics' reviews
• The value of authentic materials
• The role of advertising
• The need for entertainment

What did the "Orient Express" refer to in Rocky Aoki's expansion plans?

• A new style of teppanyaki table
• A rapid expansion of restaurants
• A joint venture with a transportation company
• A new type of dining experience
• A partnership with a high-speed train company

What was the primary criterion for site selection for Benihana restaurants?

• Low rent costs
• Proximity to residential areas
• High traffic
• Availability of trained chefs
• Partnership with shopping centers

What was the name of the joint venture with a British firm, which aimed to expand Benihana's presence in the UK and Europe?

• Benihana Europe Ltd.
• British Hospitality Ventures
• David Paradine, Ltd.
• European Benihana Group