types of marketing+ vocab B2

Perhaps the most obvious way to attract interest in your products or services is through advertising. Think of an advert as a message from you to your potential customers. Adverts are designed to make people feel certain emotions, and as such, emotive language is often employed. For example, an advert encouraging customers to "buy our product before it’s too late" is creating a fear of missing out. Adverts can appear in many different types of media, such as television, radio, newspapers or leaflets and flyers. Pop-up adverts are an example of internet advertising. Selecting the correct media for your adverts is crucial: a feature in a local newspaper would be much more beneficial to a small restaurant than broad internet marketing campaign

• direct marketing
• content marketing
• viral marketing
• sales promotions
• advertising

We’ve all seen special offers displayed in shop windows, or posted through our letterboxes. An example of a sales promotion, a special offer creates an incentive for customers to make a purchase. Other forms include competitions, free gifts, discount vouchers and loyalty cards. The idea is to draw the customer in with a lower than-usual price, with the hope that a sale will follow. Regular offers can generate brand loyalty. Promotions work as a way of training your clients to want to return to you and make repeat purchases, but can, of course, involve an up-front cost that might be too high for new businesses. There is also a danger of attracting discount-hunting customers, who are unlikely to be loyal to your company in particular

• direct marketing
• content marketing
• viral marketing
• sales promotions
• advertising

For new business owners, the concept of direct marketing, in which a company approaches potential clients directly in order to attempt to make a sale, may be particularly attractive. Approaches include sending bulk emails, contacting individuals by phone or text message, or door-to-door efforts. While such methods may result in a sale eventually, direct marketing is often counterproductive and can be expensive and time-consuming. Some estimates put the total number of spam emails sent and received daily at almost 320 billion. We are so used to receiving promotional emails that we often unconsciously block them out, and if they do make an impact, it is usually a negative one

• direct marketing
• content marketing
• viral marketing
• sales promotions
• advertising

For new business owners, the concept of direct marketing, in which a company approaches potential clients directly in order to attempt to make a sale, may be particularly attractive. Approaches include sending bulk emails, contacting individuals by phone or text message, or door-to-door efforts. While such methods may result in a sale eventually, direct marketing is often counterproductive and can be expensive and time-consuming. Some estimates put the total number of spam emails sent and received daily at almost 320 billion. We are so used to receiving promotional emails that we often unconsciously block them out, and if they do make an impact, it is usually a negative one

• direct marketing
• content marketing
• viral marketing
• sales promotions
• advertising

A sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate. The Internet and the advent of social media have greatly increased the number of viral messages in the form of memes, shares, likes, and forwards.

• direct marketing

• content marketing

• sales promotions

• advertising

• viral marketing

Advertising may well be the --------------way to attract interest in your business

Answer explanation

most obvious

As a business, it is crucial to choose the----------media for your adverts.

Answer explanation

correct

Special offers can encourage customers to---------.

Answer explanation

make a purchase

The cost of offering-------may be a little too high for new businesses.

Answer explanation

promotions / discounts

Approaching a potential client----------can be an alternative to other forms of advertising.

Answer explanation

directly