maeolive

According to the ------

 "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and managing customer relationships in ways that benefit the organization and its stakeholders."

Elements in the Marketing Mix  better known as 4 Ps

either a tangible good or an intangible service that meets a specific customer need or demand.

covers the actual amount the end user is expected to pay for a product. How a product is priced will directly affect how it sells.

____or placement has to do with how the product will be provided to the customer. Distribution is a key element of placement. The placement strategy will help assess what channel is the most suited to a product

_______includes advertising, sales promotions, special offers, and public relations. Whatever channel is used, it is necessary for it to be suitable for the product, the price, and the end user it is being marketed to.

according to?"Management is the art of getting things done through and with people in formally organized groups."

accourding to ?, "Marketing Management is the analysis, planning, implementation, and control of programmers designed to bring about desired exchanges with target audiences for the purpose of personal and of mutual gain. It relies heavily on the adoption and coordination of product, price, promotion, and  anywhere for achieving responses

Nature of Marketing Management It Combines the Fields of Marketing and ManagementPlanning  

six major areas - markets, products, prices, places, promotion, and people