Which of these is not an external determinant of channel decisions?
Global Marketing

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hazy hills
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Customer characteristics
Nature of demand/location
The seller's preferences
Legal regulations
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True or False: Consumer products channels tend to be longer than industrial products channels.
True
False
Answer explanation
Because the number of customers is greater, the customers are more geographically dispersed and buy in smaller quantities.
3.
FILL IN THE BLANK QUESTION
1 min • 1 pt
What type of market coverage involves choosing only one intermediary in a market?
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Intensive distribution channels are often suitable for distributing what types of products?
Convenience products, mature products, low-price products
Low-price products, brand-preferred products, speciality products
Convenience products, mature products, high-price products
Low-price products, convenience products, technical products
Answer explanation
B. speciality products, C. high-price products, D. technical products are suitable for exclusive distribution (Figure 16.4 Factors influencing channel width page 602)
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a company using vertical integration in its distribution strategy?
An e-commerce retailer partnering with multiple third-party delivery services
A manufacturer opening its retail stores to sell its products directly to consumers
A company outsourcing all logistics functions to specialized firms
A retailer exclusively using a dropshipping model
Answer explanation
Forward vertical integration involves a company moving "forward" in the supply chain by taking over distribution and retailing functions that were previously handled by other entities. In this case, a manufacturer, which is typically involved in the production of goods, expands its operations to include retailing its products directly to consumers.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A bundling strategy can be quite powerful in generating additional sales and profits if it is created by using … and finding the meaningful relationships between … from past …
Historical data - customers - transactions
Historical data - products - purchases
Historical purchase data - products - transactions
Historical purchase data - customers - purchases
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True or False: If a supplier sells through online channel they will have advantages over the physical distribution channel in that they can focus on “long tail” products that are economical for physical stores to carry.
True
False
Answer explanation
Read page 606
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