Global Marketing

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University

15 Qs

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Assessment

Quiz

Education

University

Hard

Created by

hazy hills

Used 5+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. Which of these is not an external determinant of channel decisions?

Customer characteristics

Nature of demand/location

The seller's preferences

Legal regulations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or False: Consumer products channels tend to be longer than industrial products channels.

True

False

Answer explanation

Because the number of customers is greater, the customers are more geographically dispersed and buy in smaller quantities.

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

What type of market coverage involves choosing only one intermediary in a market?

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. Intensive distribution channels are often suitable for distributing what types of products?

Convenience products, mature products, low-price products

  1. Low-price products, brand-preferred products, speciality products

  1. Convenience products, mature products, high-price products

  1. Low-price products, convenience products, technical products

Answer explanation

B. speciality products, C. high-price products, D. technical products are suitable for exclusive distribution (Figure 16.4 Factors influencing channel width page 602)

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a company using vertical integration in its distribution strategy?

An e-commerce retailer partnering with multiple third-party delivery services

A manufacturer opening its retail stores to sell its products directly to consumers

A company outsourcing all logistics functions to specialized firms

A retailer exclusively using a dropshipping model

Answer explanation

Forward vertical integration involves a company moving "forward" in the supply chain by taking over distribution and retailing functions that were previously handled by other entities. In this case, a manufacturer, which is typically involved in the production of goods, expands its operations to include retailing its products directly to consumers.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. A bundling strategy can be quite powerful in generating additional sales and profits if it is created by using … and finding the meaningful relationships between … from past …

Historical data - customers - transactions

  1. Historical data - products - purchases

  1. Historical purchase data - products - transactions

  1. Historical purchase data - customers - purchases

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or False: If a supplier sells through online channel they will have advantages over the physical distribution channel in that they can focus on “long tail” products that are economical for physical stores to carry.

True

False

Answer explanation

Read page 606

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