Marketing Strategies Study Guide

Marketers plan where they need go and how to get there efficiently in order to

• lay out their strategies.

• agree upon a goal.

• measure their success

• achieve satisfying connections.

Of the following, which is a strategy for the goal of increasing this year's website sales by 9% over last year's sales?

• Printing the web address on company business cards

• Including the web address in advertising

• Letting people know the web address

• Putting the web address on company vehicles

Which of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this year's customer service by 15% over last year's:

• Scheduling customer-service training dates

• Improving the customer waiting area

• Increasing customer benefits

• Offering customers a payment plan

Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that is

• straight.

• efficient.

• reasonable

• easy

Which of the following is an important characteristic of marketing tactics:

• The tactics should support the marketing mix.

• The tactics should line up with marketing strategies.

• The tactics should focus on customers.

• The tactics should bring in enough money.

A firm's strategy is important because it shows

• how its goal will be reached.

• how its prices will be lowered.

• how its tactics will be organized.

• how its marketing mix will be blended.

To select the best strategy available to them, marketers should consider

• how to get their product into more customers' hands.

• how the marketing concept applies to their situation.

• resources needed to research and develop their product.

• when they want promotional messages delivered to customers.

Franklin is a marketer who selects what he thinks is the best strategy. What should he do next?

• List the available resources

• Set aside the needed funds

• Determine the final deadline

• Apply the marketing concept

Which of the following is the most likely obstacle for a marketer to encounter:

• A social media campaign might succeed.

• Profits might increase.

• A competitor might create an inferior product.

• Government regulations might change.

Which of the following is the best description of the marketing mix:

• A combination of the four elements of marketing

• An element of marketing that puts a product in the right place at the right time

• A method of determining what a marketer wants to achieve

• A strategy that serves as a guide