Search Header Logo

Ads quiz 1

Authored by Hoa Bui

Other

University

Used 5+ times

Ads quiz 1
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The first advertising agencies appeared in the

10th century
15th century

19th century

20th century

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Dimensions of the advertising industry are

Client, Agency, Media, Gov & Regulators

Client, Agency, Media, Gov & Regulators, Production House

Client, Audience, Media, Agency, Production House

Client, Media, Production House, Customer, Gov & Regulators

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

...... says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s

how to get it’. (Leo Burnett)

Media

Source

Advertising

Marketing

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Types of advertising are Source, Receipt, Media,.....,.....

Key Message, Location

Message, Place

Target Audience, Segment

Customer, Location

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Driving brand

values and Driving action are

Factors that drive advertising

Factors that drive engagement opportunities

Factors that drive attention

Factors that drive customer interest

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

.......is a paid, mediated form of communication from an identifiable source,

designed to persuade the receiver to take some action, now or in the future .

Media

Paid-ads

Content

Advertising

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Transposing the intended meaning of the message into a symbolic

style that can be transmitted and understood by the receiver is

Signal

Noise

Encoding

Decoding

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?