Customer Profiles

Identify the correct market segmentation - (a)   Age, race, religion, gender, family size

Identify the correct market segmentation - (a)   Location 

Identify the correct market segmentation - Class, attitudes, lifestyle and personality characteristics

(a)  

Identify the correct market segmentation - Spending, consumption, rate of usage, loyalty status & desired benefits

(a)  

Identify the correct market segmentation - (a)    Organisation size, scope, purpose, culture, type of product, industry type

JW Sports have just listed a new, branded, luxury, light weight, warm winter jacket on their website. The jacket retails at £395. Explain if the jacket is a tangible or intangible good

(a)  

Explain if the jacket is a luxury or a necessity good

(a)  

Explain the functional and emotional benefits of the jacket

Explain two reasons why JW Sports would carry out External Customer Profiling

JW Sports want more information on customer behaviour processes. Explain two benefits to JW of having a loyalty card scheme to gain this information