Customer Profiles
Authored by Esther Gardiner
Business
12th Grade
Used 3+ times
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10 questions
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1.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
Identify the correct market segmentation - (a) Age, race, religion, gender, family size
2.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
Identify the correct market segmentation - (a) Location
3.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
Identify the correct market segmentation - Class, attitudes, lifestyle and personality characteristics
(a)
4.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
Identify the correct market segmentation - Spending, consumption, rate of usage, loyalty status & desired benefits
(a)
5.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
Identify the correct market segmentation - (a) Organisation size, scope, purpose, culture, type of product, industry type
6.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
JW Sports have just listed a new, branded, luxury, light weight, warm winter jacket on their website. The jacket retails at £395. Explain if the jacket is a tangible or intangible good
(a)
7.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
Explain if the jacket is a luxury or a necessity good
(a)
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