Stossel: Winning the Presidency

What is the main goal of a presidential campaign?

• To convince voters with better ideas

• To create memorable moments

• To win debates

• To control the media

According to the video, what can matter more than issues in a campaign?

• Campaign slogans

• Candidate's experience

• Campaign advertisements

• Campaign images

Which candidate's campaign was negatively impacted by a microphone picking up only their voice?

• John Kerry

• Howard Dean

• Bill Clinton

• Ronald Reagan

What moment in a debate helped change the campaign in the 1980 Republican primary?

• George Bush's momentum

• Ronald Reagan looking strong

• The difference between a hockey mom and a pit bull

• The phrase 'read my lips'

Which candidate's tears in a speech helped them win the New Hampshire primary?

• Hillary Clinton

• Barack Obama

• Michael Dukakis

• Gary Hart

What is the main purpose of campaign advertisements?

• To inform voters about the candidate's policies

• To attack the opponent

• To create fear and emotion

• To entertain the audience

What is micro-targeting in political campaigns?

• Targeting swing voters in key states

• Targeting specific demographics with tailored messages

• Targeting voters based on their TV show preferences

• Targeting voters who are persuadable

Which states are typically ignored by presidential campaigns?

• Swing states

• States with large populations

• States with strong party affiliations

• States with low voter turnout

What is the main focus of a campaign on election day?

• Convincing undecided voters

• Raising money from donors

• Getting supporters to vote

• Running negative ads

What is the ultimate goal of a presidential campaign?

• To win the presidency

• To educate voters

• To entertain the audience

• To control the media