International Marketing (HND Business) - Pearson Syllabus

What is the scope and definition of international marketing?

• The marketing of products and services within a single country

• The marketing of products and services across multiple countries

• The marketing of products and services within a specific region

• The marketing of products and services within a specific industry

Why do organisations seek to internationalise?

• To increase domestic market share

• To reduce competition

• To explore new market opportunities

• To avoid cultural differences

What factors influence internationalisation?

• Political stability

• Language barriers

• Economic conditions

• Technological advancements

What are the different routes to market in international marketing?

• Websites and mail order

• Sales agents and distributors

• Exhibitions and franchisees

• All of the above

What are the key success factors of international marketing?

• Ethical considerations

• Legal considerations

• Cultural norms and values

• All of the above

In an international context, what does the term "international marketing" refer to?

• Marketing within a single country

• Marketing that targets a global audience

• Marketing specific to the United States

• Marketing within a specific region

What is the primary reason for the importance of choosing the right international market when expanding globally?

• To reduce ethical and legal challenges

• To minimise risk and ensure smooth entry

• To maximise profits and market share

• To establish a global monopoly

Which international market entry strategy involves a company exporting its products to foreign markets without making significant modifications for local preferences?

• Joint Venture (JV)

• Licensing

• Exporting

• Franchising

In which international market entry strategy does a company give permission to a foreign business to use its brand and business model in exchange for fees and royalties?

• Exporting

• Franchising

• Strategic Alliance

• Direct Investment

What international market entry strategy involves forming a partnership with a local company in the foreign market to jointly conduct business?

• Exporting

• Licensing

• Joint Venture

• Wholly Owned Subsidiary