Primary Market Research - IB Business

What is an example of primary research?

• Magazine

• Government Statistics

• Newspaper

• Observation

What is primary research also known as?

• Desk Research

• Field Research

• Independent Research

• Group Research

Which is a typical type of survey?

• Face-to-face

• Postal

• Telephone or email

• All of them

Which would be the best type of primary research to use when having customers give their response about a prototype?

• Online survey

• Focus group

• Postal survey

• Telephone survey

The survey in the image will provide what type of data

• Qualitative

• Quantitative

• Neither

• Both

Why are focus groups used?

• To bring people together to discuss a product or service

• It allows for open-ended questions

• It can generate "rich" information

• All of them

Granger wants some quick, informal feedback about his business idea from family and friends. His best option would be?

• Share a survey and ask for comments on Facebook

• Send mail to 500 local people in the area near his business

• Hand-written survey to local shoppers outside a busy area

• Commission a local market survey by a marketing company

Which of the following are disadvantages of primary research?

• Many people find them time consuming and don't do them

• Some people say only what they think the business wants to hear

• You can find specific information

• The business has control over the research and results

___________ is method used to identify specific customers wants and needs.

• Segmentation

• Selling

• Market Analysis

• Market Development

A common disadvantage of primary research for a startup company is?

• It can't be done online

• It doesn't allow for qualitative research

• It's time-consuming to obtain

• It doesn't allow for quantitative research