UTS CRM - GANJIL 2023
Authored by Istikoma SI
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25 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 4 pts
CRM yang terfokus pada otomatisasi cara-cara perusahaan dalam berhubungan dengan para pelanggan yaitu..........
CRM strategis
CRM Operasional
CRM Analitis
Semua Jawaban Salah
2.
MULTIPLE CHOICE QUESTION
45 sec • 4 pts
Mengapa perusahaan merasa perlu menjalin hubungan dengan konsumen................
Keterpaksaan
Pendekatan
Motif Ekonomi
Komitmen
3.
MULTIPLE CHOICE QUESTION
45 sec • 4 pts
Di bawah ini beberapa penafsiran dan silang pendapat tentang CRM, kecuali.....
CRM adalah metode database marketing
CRM identik dengan teknologi informasi
CRM adalah sebuah proses pemasaran
CRM berbasis pelanggan
4.
MULTIPLE CHOICE QUESTION
45 sec • 4 pts
Pandangan "bottom-up" tentang CRM yang berfokus pada kegiatan penggalian data konsumen untuk tujuan-tujuan strategis dan taktis adalah….
Strategis
Operasional
Analitis
Pemasaran
5.
MULTIPLE CHOICE QUESTION
45 sec • 4 pts
Di bawah ini merupakan manfaat dari e-CRM, kecuali...................
Tingkatkan kedalaman, keluasan dan sifat hubungan
Hubungan pembelajaran dapat dicapai pelanggan
Menargetkan lebih hemat biaya
Dapatkan kustomisasi massal pesan pemasaran
6.
MULTIPLE CHOICE QUESTION
45 sec • 4 pts
Loyalitas pelanggan untuk meningkatkan profitabilitas, pernyataan tersebut merupakan tujuan dari..................
E-commerce
CRM
E-business
E-marketing
7.
MULTIPLE CHOICE QUESTION
45 sec • 4 pts
Perbedaan utama dalam perilaku pembeli ada antara pasar B2B dan B2C, dan ini harus diakomodasikan dalam komunikasi e-marketing. Perbedaan utamanya adalah.............
Jenis penjualan
Komunikasi
Struktur pembelian
Struktur pasar
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