The Nature of Marketing 1

What is the main responsibility of marketing?

• Managing finances

• Satisfying customers

• Advertising products

• Developing new technologies

What is the role of marketing in relation to other departments?

• Competing with other departments

• Controlling other departments

• Communicating with other departments

• Ignoring other departments

Where can products be sold to final consumers?

• Internet

• Trade fairs exhibitions

• Industry

• Shops

What are the factors influencing demand in free markets?

• Advertising products, satisfying customers, managing finances, developing new technologies

• Incomes, technology changes, managing finances, developing new technologies

• Population, advertising, prices of competitors or complements, fashion/taste

• Weather, indirect taxes, subsidies, changes in production costs

What are the factors influencing supply in free markets?

• Incomes, technology changes, managing finances, developing new technologies

• Weather, indirect taxes, subsidies, changes in production costs

• Population, advertising, prices of competitors or complements, fashion/taste

• Advertising products, satisfying customers, managing finances, developing new technologies

What are marketing objectives aimed at achieving?

• Increasing market share, increasing value of total sales, brand identity

• Selling products at a loss, decreasing market share, reducing value of total sales

• Competing with other departments, communicating with other departments, ignoring other departments

• Managing finances, developing new technologies, controlling other departments

What is the main focus of a market oriented business?

• Product design first

• Competing with other businesses

• Using market research to find what customer wants

• Controlling other departments

What is the primary focus of a market-oriented business?

• Product design first

• Competing with other businesses

• Using market research to find what customers want

• Controlling other departments

What is the main role of marketing in relation to other departments?

• Competing with other departments

• Controlling other departments

• Communicating with other departments

• Ignoring other departments

What are the factors that influence demand in free markets?

• Advertising products, satisfying customers, managing finances, developing new technologies

• Incomes, technology changes, managing finances, developing new technologies

• Population, advertising, prices of competitors or complements, fashion/taste

• Weather, indirect taxes, subsidies, changes in production costs