Quiz chapter 4
Authored by DUP2B_2007_HAZWAN DUP2B_2007_HAZWAN
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Aset of buyer sharing common needs or characteristics that the company decide to serve .
Market segmentation
Positioning
Target market
Niche market
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Complex set of need , they will pay a premium to the firm best satisfying their need.
Market segmentation
Target market
Market positioning
Niche market
3.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
2 Example of geographic segmentation
Country
State
Loyalty
Construction
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
2 Types of behavior segmentation
Districts
Loyalty status
Occasions
Food outlet
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Definition of viable
Can be identifiable such as purpose of visit, income, location of residence, motivation
Available marketing data such as new data that can be obtained at acceptable cost
Essential that segment to be serviced on the same premises that contribute to the image or position in the market
Margin that meets organizational finiancial objectives such as course, budget, profit
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Targer market is devided into two
Segment size and growth
Evaluating market segment
Concentrated marketing
Selecting market segment
7.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
What is selecting market segment
Undifferentiated marketing
Differentiated marketing
Segment size and growth
Concentrated marketing
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