The founder test

. Who opened the first McDonald’s restaurant?

• The McDonald brothers in San Bernardino, California in 1948

• Colonel Harland Sanders in Corbin, Kentucky in 1930

•  Dave Thomas in Columbus, Ohio in 1969

•  Ray Kroc in Des Plaines, Illinois in 1955

  
  

 Ray Kroc began his career in the restaurant industry as a:

•  grill cook

• Janitor

• Chief Executive Officer

• Salesman

What was the product that Ray Kroc was selling that lead to his “discovery” of the restaurant that he would later start franchising?

• paper cups

• milk

• multi-mixers

• Ground Beef

The McDonald brothers perfected

•  the system for taking orders at a drive-thru window

•  the multi-mixer system for making 30 milkshakes at a time

•  the speedy system for delivery of food quickly

• the speedy system of using carhops to deliver food

  
  

This is the legal right granted to an individual (or group) to operate a business as if it were part of a larger chain of stores.

• copyright

• industrial certificate

• Franchise

• Patent

Ray Kroc opened his first McDonald’s restaurant in 1955 in:

• Los Angeles, California

• Chicago, Illinois

• San Bernardino, California

• Des Plaines, Illinois

How much did Ray Kroc pay the brothers to buy McDonalds?

• 2 million each

• 1 million each

• 1.35 million each

• 1.5 million each

The McDonalds brothers were promised to get paid royalties, however they did not. What could have been put in place to ensure that the royalties would get paid?

• Handshake

• Contract

• Agreement

• Amendment

 How was Ray Kroc able to take over the McDonalds?

• Scamming

• He tricked them

• By franchising McDonalds

• Buying land

One of the most important physical elements of a retail business is

• The vendors

• The location

• The product

• The system