CH. 15 Retailing, Direct Marketing, and Wholesaling

By locating in the same general vicinity as other car dealerships, Hartfield Honda can _______.

• create form utility

• create possession utility

• facilitate wholesale exchanges

• 
  

  facilitate comparison shopping

Best Buy stores have knowledgeable staff to provide information to consumers on products ranging from televisions to laptops. The company also offer repair and support services through the Geek Squad. These are examples that Best Buy is _______.

• 
  trying to appeal to business customers

• 
  participating in multichannel retailing

• 
  

  adding value for customers

• facilitating comparison shopping

Lindsay visits jcrew.com and orders a sweater. This is an example of _______.

• telemarketing

• television home shopping

• catalog marketing

• online retailing

Which of the following is true of online retailers?

• Most retailers are hesitant to offer products online.

• Online retailers have less merchandise in stock than brick-and-mortar stores.

• Retailers may offer exclusive online sales.

• Online retailers do not have brick-and-mortar locations.

Department stores, convenience stores, and warehouse clubs can all be classified as _______.

• variety stores

• superstores

• general-merchandise retailers

• specialty retailers

Which type of store offers a wide assortment of products, has high inventory turnover, and operates with low margins and high sales volume?

• Warehouse club

• Discount store

• Department store

• 
  Convenience store

Nevaeh goes shopping to buy food for dinner, but she also wants to pick up a new pair of running shoes and a new shirt for her son. Because she is with her children, she wants to do all her shopping at one store. Which of the following should Nevaeh visit?

• Supermarket

• Discount store

• Convenience store

• Superstore

Hans can spend hours at his local Carrefour. He will shop for household items and clothing, paying lower prices than at other stores. If he needs to, he can also get his eyeglasses, make deposits at a branch of his bank, and eat lunch at a fast-food restaurant. Carrefour is a _______.

• 
  discount store

• 
  

  hypermarket

• department store

• supermarket

Off-price retailers compete primarily based on _______.

• deeply discounted prices on name-brand merchandise

• low prices and broad product availability in one major product category

• a broad selection of products including food, electronics, and clothing

• high-quality private brands at low prices

_______ occurs when a shopper researches a product online and then heads to the nearest store to make the actual purchase.

• 
  Showrooming

• 
  Window shopping

• 
  

  Webrooming

• 
  Webhaggling