Hotel Marketing Quiz

What does SEM stand for?

• Sales Enablement Management

• Search Engine Marketing

• Social Media Marketing

• Search Engine Optimization

What's SEO stand for?

• Search Engine Marketing

• Search Engine Operation

• Search Engine Optimization

• Save Engine Organization

Which online booking platform is known for its user-friendly interface and wide reach?

• Booking.com

• Hotels.com

• Expedia

• Airbnb

What is PPC advertising?

• Serve breakfastProduct Placement Campaign

• Public-Private Collaboration

• Pay-Per-Click advertising

• Paid Partnership Collaboration

What is Google AdWords?

• Google's search engine

• Google's social media website

• Google's email service

• Google's advertising platform

What is the main focus of target audience analysis?

• Understanding the demographics, behaviors, and preferences of the specific group of people that a product or service is intended for.

• To ignore the target audience completely

• Relying solely on personal assumptions about the target audience

• Focusing on the competition's target audience

What's OTAs stand for?

• Optional Travel Agencies

• Odin Travel Avenger

• Online Travel Agencies

• Operator Travel Agencies

What is an example of an offline marketing tactic for hotels?

• Google ads

• Billboards

• Social media posts

• Email campaigns

What is the important of digital marketing

• Ability to reach target audiences, drive sales, and increase revenue

• Nice review from KOLS, Good image on social media post on social media

• Gain exposure to hotel social media

• Guest casn get an idea of what the experience will be like before actually booking it, and it also proves you're a trustworthy place to stay.

What is the main goal of hotel marketing?

• Serve breakfast

• Fix plumbing

• Increase bookings

• Decorate rooms