Week 10 Recap

Which use case is being referenced when marketers send products for YouTubers to review?

• 
  Listen to customer service complaints

• Gain audience insights

• 
  Drive influencer marketing

• Increase conversion rate

Which answer investigates which posts resonate with customers?

• Text

• Actions

• Network

• Content

Picturing the social media analytics alignment matrix, what is the X axis labeled?

• 
  Potential to achieve existing business goals

• 
  Availability of resources

• 
  Potential to achieve future business goals

• 
  Availability of time

Which department is NOT needed to achieve business goals?

• Client success

• Technical

• Financial

• Administrative

List some of the elements of the Social Media Analytics strategy alignment process.

• 
  Strategies, expected revenue, audience, and projected budget

• Audience, goals, strategies, key performance indicators, and timeframe

• 
  Locations, key performance indicators, expected revenue, and audience

• 
  Goals, timeframe, tactics, and key business requirements

What type of team is necessary for a social media strategy?

• 
  Siloed

• 
  Cross-functional

• 
  Full-time

• 
  Functional

Why is assessing organizational culture important?

• 
  Because it is important to impress the executives

• Because it is important to understand the company’s mindset

• 
  Because it is important to target people like the company’s employees

• 
  Because most individuals who do social media are free-lance and do not know the company

How can a marketer review the current social media presence?

• 
  SWOT

• 
  Boston consulting group matrix

• 
  Boston consulting group advantage matrix

• 
  Text analytics

What is an example of the type of question a content strategist should ask?

• 
  Are there too many tutorials in our content for our product?

• 
  Who is the best content contributor in the office?

• 
  How often do we post?

• 
  How many people should we interview in our content?

________ or ________ capital could be lost if business and data security is not reliable.

• 
  Tangible; intangible

• 
  Intellectual; physical

• 
  Personal; company

• 
  Social; business