Chapter 10 Terminology

What is the characteristic of a service such that production of the service cannot be separated from use of the service?

• Perishable

• Tangible

• Intangible

• Inseparable

What is the promise that a product has a certain quality or will provide satisfaction?

• Guarantee

• Option

• Warranty

• Feature

What is the highest level of excellence in products?

• Quality

• Premium Quality

• Moderate Quality

• Value Quality

What is the middle range of quality in products?

• Moderate Quality

• Premium Quality

• Value Quality

• Quality

What is the characteristic of something that exists but is not physical and cannot be touched?

• Perishable

• Inseparable

• Tangible

• Intangible

What is the written document stating the quality of a product and promising to correct specific problems that may occur?

• Warranty

• Option

• Feature

• Guarantee

What is the level of excellence in something?

• Feature

• Option

• Guarantee

• Quality

What is the characteristic of a product such that it cannot be stored for later use?

• Tangible

• Inseparable

• Perishable

• Intangible

What are products (goods, services, and ideas) sold to businesses for business uses?

• Business Products

• Industry Sales

• Consumer Products

• Product Life Cycle

What are the products (goods, services, and ideas) sold to customers for personal use.

• Business Products

• Customers

• Consumer Products

• Perishable