Macro & Micro Factors in Tourism P1

Micro Environment- Internal factors- Includes Suppliers- Customers- Intermediaries- Competitors- Employees- Stakeholders- Media- Have more power and influence on their macroenvironment.

• True

• False

Macro Environment-  PESTLIE- Government- foreign competitors- climate- Culture- interest rates

• True

• False

The external environment of any industry contains a myriad of ___________ factors which need to be somehow separated out and categorized to make analysis of them possible.

• Independent

• Interdependent

• Collusive

• None of the above

The tourism businesses must constantly assess the marketing environment. It is crucial for their survival and the achievement of their short-term economic goals.

• True

• False

Visa and border entry regulations can make it difficult or impossible for tourists to visit a country, which can have a positive impact on tourism.

• True

• False

After the September 11th terrorist attacks, there was a significant ________ in tourism to the United States.

• Increase

• Decline

For destinations, foreign exchange earnings, income, and employment generation are the key drivers of economic growth which influence and encourage investment in the industry.

• True

• False

·Gross domestic product (GDP):  is a measure of the total value of goods and services produced in a province. A growing GDP indicates a healthy economy, which can lead to increased tourism demand.

• True

• False

·Exchange rates: The exchange rate between the currency of the tourist's home country and the currency of the destination country can have a significant impact on the cost of travel. A strong exchange rate for the tourist's home country can make travel more affordable, while a weak exchange rate can make it more expensive.

• True

• False

Unemployment rate: A high unemployment rate can make it difficult for people to afford to travel, which can lead to an incline in tourism demand.

• True

• False