Persuasive Techniques in Advertising

What is the purpose of advertising?

• To inform people

• To educate people

• To persuade people

• To entertain people

Tags

CCSS.RI.4.5

CCSS.RI.4.8

CCSS.RI.5.5

CCSS.RI.5.8

CCSS.RI.6.5

Being part of a group, everyone is doing it!

• Compliment the Consumer

• Repetition

• Celebrity Endorsement

• Bandwagon

Connects a product with a well-known or famous person

• Repetition

• Compliment the Consumer

• Celebrity Endorsement

• Bandwagon

Flatters buyers who purchase a product, "you deserve this"

• Bandwagon

• Celebrity Endorsement

• Compliment the Consumer

• Repetition

A series of messages or images over and over again

• Bandwagon

• Compliment the Consumer

• Celebrity Endorsement

• Repetition

Scientific proof or specific numbers

• Celebrity Endorsement

• Scientific/Statistical Claim

• Appeal to Emotions

• Bandwagon

Emotional connection between the buyer and the product

• Scientific/Statistical Claim

• Appeal to Emotions

• Celebrity Endorsement

• Bandwagon

Who is the typical intended audience for Super Bowl ads?

• Elderly

• Adults

• Teenagers

• Children

Media Literacy

• the ability to translate media in a variety of forms

• the ability to access, analyze, evaluate, and create media in a variety of forms

• the ability to create media

• makings TikToks

Tags

CCSS.RI.5.7

CCSS.RI.6.7

CCSS.RL.4.7

CCSS.RL.5.7

CCSS.RL.6.7

Product Placement

• A celebrity endorsement of a product

• Hiding products

• Putting products into TV shows and movies where they will be seen

Tags

CCSS.RI.4.5

CCSS.RI.4.8

CCSS.RI.5.5

CCSS.RI.5.8

CCSS.RI.6.5