Marketing Segmentation 6 Steps Quiz

What is the first step in marketing segmentation?

• Launching the advertising campaign

• Creating the marketing plan

• Identifying the target market or audience

• Setting the price for the product

What is the process of dividing the market into distinct groups of buyers with different needs, characteristics, or behavior that might require separate products or marketing mixes?

• Audience amalgamation

• Customer consolidation

• Market segmentation

• Market integration

What is the final step in marketing segmentation?

• Product development

• Targeting

• Promotion

• Pricing

What is the term used for the process of evaluating each market segment's attractiveness and selecting one or more segments to enter?

• Segment consolidation

• Customer integration

• Market segmentation

• Market saturation

What is the term used for the process of developing a clear and compelling value proposition for each target segment?

• Price Discrimination

• Brand Extension

• Product Differentiation

• Market Segmentation

What is the term used for the process of designing and implementing marketing programs that can serve the needs of chosen target segments?

• Brand Extension

• Price Discrimination

• Market Segmentation

• Product Differentiation

What is the term used for the process of dividing the market into smaller segments of buyers with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes?

• Customer consolidation

• Segment amalgamation

• Market segmentation

• Market integration

What is the term used for the process of identifying and profiling distinct groups of buyers who might require separate products and/or marketing mixes?

• Customer consolidation

• Market segmentation

• Market integration

• Audience amalgamation

What is the term used for the process of evaluating the various segments and deciding how many and which ones to target?

• Target marketing

• Segment elimination

• Market consolidation

• Market segmentation

What is the term used for the process of arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers?

• Shelving

• Displacement

• Positioning

• Cluttering