Chapter 5 Audience Acquisition

What is the role of audience acquisition in the artistic process?

• To critique the art

• To sell the art

• To create the art

• To shape what is presented

How does the audience influence the creation of art?

• By providing feedback

• By attending or not attending

• By promoting the art

• By funding the art

What is the difference between perception and preference?

• Perception is about how the audience sees the artist, while preference is about how the artist sees the audience

• Perception is about how the artist sees the audience, while preference is about how the audience sees the artist

• Perception is about the attributes of the art, while preference is about the attributes of the audience

• Perception is about the attributes of the audience, while preference is about the attributes of the art

What is profile analysis used for?

• To conduct concept testing

• To analyze consumer behavior

• To visually compare different groupings of data

• To determine the value of a product

What is the purpose of concept testing?

• To compare different product attributes

• To gather feedback from potential consumers

• To analyze consumer preferences

• To determine if a product will be successful

What is conjoint analysis used for?

• To analyze consumer perceptions

• To compare different product attributes

• To determine the relative weight of tradeoffs consumers are willing to make

• To conduct concept testing

What is the purpose of MaxDiff testing?

• To compare different product attributes

• To conduct concept testing

• To analyze consumer preferences

• To determine the best and worst attributes of a product

How can perceptual data be used in the arts?

• To conduct market research

• To determine pricing strategies

• To inform product creation

• To understand consumer behavior

What is the main goal of an arts organization when analyzing perceptions?

• To improve the product offering

• To understand consumer preferences

• To increase market share

• To achieve the intended positioning of the product

What is the benefit of using statistical tools in arts marketing?

• To gain a better understanding of consumer behavior

• To make data-driven decisions

• To improve the effectiveness of marketing strategies

• To analyze market trends