Consumer Decision Making and The Diffusion of Innovations Quiz

What are the three components of the consumer decision-making model?

• Input, Process, Output

• Quality, Price, Promotion

• Marketing, Sales, Distribution

• Culture, Society, Communication

Which of the following is not an external influence in the input component of the consumer decision-making model?

• Marketing Mix

• Communication

• Consumer's Family

• Consumer's Personality

What is the first stage in the consumer decision-making process?

• Pre-Purchase Information Search

• Decision Spectrum

• Evaluation of Purchase Alternatives

• Need Recognition

What is the evoked set in the evaluation of purchase alternatives stage?

• A specific brand or product that consumers consider when deciding which item to purchase

• A brand or product that the consumer has had poor experiences with

• A brand or product that the consumer is indifferent to

• A brand or product that the consumer excludes from purchase consideration

Which decision rule allows consumers to balance the positive evaluations of a brand or product on one attribute against negative evaluations on other attributes?

• Conjunctive Decision Rule

• Lexicographic Decision Rule

• Compensatory Decision Rule

• Non-Compensatory Decision Rule

What is the main factor that affects a brand's credibility on brand choice?

• Information Costs saved by deciding to buy the brand

• Perceived Risk associated with the Brand

• All of the above

• Perceived Quality of the Brand

Which type of consumer is solely driven by the lowest possible price when making purchasing decisions?

• Bottom-Line Price Shopper

• Deal Hunter

• Opportunistic Switcher

• Practical Loyalist

What is the consumer's evoked set usually like on average?

• Depends on the consumer's personality

• Medium-sized with moderate number of brands or products

• Very small with few brands or products

• Very large with many brands or products

What is the decision rule where consumers select the brand with the highest perceived overall rating?

• Majority vote heuristic

• Recognition heuristic

• Affect referral decision rule

• Random selection rule

Which characteristic of a new product influences consumer acceptance by providing tangible evidence of its value and reducing uncertainty?

• Complexity

• Observability

• Relative advantage

• Trial-ability