End of Pathway Study Guide

1. The process of developing, promoting, pricing, and distributing goods and services to customers in order to satisfy customer needs and wants is

• Planning

• Distribution

• Marketing

• Financing

Which of the following is most related to the marketing concept?

• Make a profit

• Satisfy Customers

• Gain market share

• Increase sales

Fill in the following blanks to explain how marketing has helped consumers by ________ customers about goods and services.

Obtaining the money needed to start and operate a business is a marketing function known as ____________________.

When Apple decided to improve features of the IPOD by developing a newer, more up-to-date version, they conducted the marketing function known as __________.

Six Flags Amusement Park wants to start offering more games in the game area that will attract more teenagers. While at the park, you are asked to complete a questionnaire about games you would like them to offer. This is an example of the _________________ marketing function.

You were just hired at PetSmart to be a cashier. Your job includes running the cash register and assisting customers with their needs. This job is an example of the ___________ marketing function.

The marketing function of ______________ _ is used when Mayfield Milk decides how many trucks to use to transport its products in a timely manner to reduce product spoilage.

Annie has decided to mark up the cost of the newest bathing suit line she just ordered for her boutique by 50%. This is an example of the __________ marketing function.

When Lois, a small business owner, decides to become a sponsor in his local community's annual Cancer Walk in order to create publicity for his company, he is making decisions in relation to the _________ marketing function.